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	<title>Comments on: Birdo explains his side of the Don&#8217;t Do It campaign</title>
	<atom:link href="http://www.skateboardworks.com/2006/07/14/birdo-explains-his-side-of-the-dont-do-it-campaign/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.skateboardworks.com/2006/07/14/birdo-explains-his-side-of-the-dont-do-it-campaign/</link>
	<description>Skateboarding since like forever</description>
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		<title>By: Benny Basics</title>
		<link>http://www.skateboardworks.com/2006/07/14/birdo-explains-his-side-of-the-dont-do-it-campaign/comment-page-1/#comment-28</link>
		<dc:creator>Benny Basics</dc:creator>
		<pubDate>Sun, 03 Sep 2006 02:50:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.allthatscool.com/skateboardworks/wordpress/?p=79#comment-28</guid>
		<description>As for the post that Big E made about the footwear being one of the few selling points that makes shops money.  The footwear industry, from Nikes to Etnies, Globes, to Vans, has a very very low markup.  We&#039;re talking a shoe that wholesales for approximately $80 and sells retails for about $100.  That is an average for low end Nikes in th retail equation.  Look at Vans, they hold an average $18 markup.  Nothing fancy but definitely nothing that really makes them a shit ton of money.  Look at the reality of it Bid E, thats not where the dollar signs stem from.  Tees are a monetary goldmine for most stores that order big and stock heavy.  Thats the one goldmine that still exists, and thats the one aspect that can&#039;t change, cotton and inks remain low cost for startup or heavily invested company of old.  The real issue should be the Chinese manufacturing of decks, taking the US market out of the equation.  Consolidated needs to step up and be realistic about their campaign and the hypocrisy that is evident to all of us.

Step up guys, don&#039;t do it to yourselves...
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		<content:encoded><![CDATA[<p>As for the post that Big E made about the footwear being one of the few selling points that makes shops money.  The footwear industry, from Nikes to Etnies, Globes, to Vans, has a very very low markup.  We&#8217;re talking a shoe that wholesales for approximately $80 and sells retails for about $100.  That is an average for low end Nikes in th retail equation.  Look at Vans, they hold an average $18 markup.  Nothing fancy but definitely nothing that really makes them a shit ton of money.  Look at the reality of it Bid E, thats not where the dollar signs stem from.  Tees are a monetary goldmine for most stores that order big and stock heavy.  Thats the one goldmine that still exists, and thats the one aspect that can&#8217;t change, cotton and inks remain low cost for startup or heavily invested company of old.  The real issue should be the Chinese manufacturing of decks, taking the US market out of the equation.  Consolidated needs to step up and be realistic about their campaign and the hypocrisy that is evident to all of us.</p>
<p>Step up guys, don&#8217;t do it to yourselves&#8230;</p>
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		<title>By: Marc</title>
		<link>http://www.skateboardworks.com/2006/07/14/birdo-explains-his-side-of-the-dont-do-it-campaign/comment-page-1/#comment-27</link>
		<dc:creator>Marc</dc:creator>
		<pubDate>Sun, 23 Jul 2006 23:28:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.allthatscool.com/skateboardworks/wordpress/?p=79#comment-27</guid>
		<description>I like this article, it explains it pretty well. But i could tell Birdo was only talking about Nike when it came to &quot;Large Sporting GOods Companies&quot;. HE didnt mention Adidas, Puma or anything. All those references to Nike : &quot;Flying the magazines around, team manager series, exploiting core elements like minor threat, pabst blue ribbon and artist shoes&quot;, and nothing else.</description>
		<content:encoded><![CDATA[<p>I like this article, it explains it pretty well. But i could tell Birdo was only talking about Nike when it came to &#8220;Large Sporting GOods Companies&#8221;. HE didnt mention Adidas, Puma or anything. All those references to Nike : &#8220;Flying the magazines around, team manager series, exploiting core elements like minor threat, pabst blue ribbon and artist shoes&#8221;, and nothing else.</p>
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		<title>By: Cokey</title>
		<link>http://www.skateboardworks.com/2006/07/14/birdo-explains-his-side-of-the-dont-do-it-campaign/comment-page-1/#comment-26</link>
		<dc:creator>Cokey</dc:creator>
		<pubDate>Thu, 20 Jul 2006 22:57:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.allthatscool.com/skateboardworks/wordpress/?p=79#comment-26</guid>
		<description>The scene here in MN is up in arms about this shit.  Everyone has a fresh Nike shoe collection here.  Everyone is pissed that Seth Mcallum and Emeric Pratt got the boot for their shoe sponsor.  Consolidated stuff has been banned from all of our shops.  Don&#039;t get me wrong, Seth and Emeric are my favorite skaters from MN, but I&#039;d wish they would&#039;ve ditched Nike and stayed on Consolidated.  I cannot belive the overwhelming support for Nike over Consolidated around here.  Good luck to Seth, Emeric and Consolidated, and Fuck Nike!</description>
		<content:encoded><![CDATA[<p>The scene here in MN is up in arms about this shit.  Everyone has a fresh Nike shoe collection here.  Everyone is pissed that Seth Mcallum and Emeric Pratt got the boot for their shoe sponsor.  Consolidated stuff has been banned from all of our shops.  Don&#8217;t get me wrong, Seth and Emeric are my favorite skaters from MN, but I&#8217;d wish they would&#8217;ve ditched Nike and stayed on Consolidated.  I cannot belive the overwhelming support for Nike over Consolidated around here.  Good luck to Seth, Emeric and Consolidated, and Fuck Nike!</p>
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		<title>By: Big E</title>
		<link>http://www.skateboardworks.com/2006/07/14/birdo-explains-his-side-of-the-dont-do-it-campaign/comment-page-1/#comment-25</link>
		<dc:creator>Big E</dc:creator>
		<pubDate>Thu, 20 Jul 2006 22:45:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.allthatscool.com/skateboardworks/wordpress/?p=79#comment-25</guid>
		<description>Well for those who dont know, selling shoes are one of the only things that helps keep independent shops in business, because we dont make shit on hardgoods. But on the other hand I do have an issue with Birdo making his decks in China and on the other hand leading the Dont Do It campaign. When other companies (tum yeto, Deluxe) making there shit USA.</description>
		<content:encoded><![CDATA[<p>Well for those who dont know, selling shoes are one of the only things that helps keep independent shops in business, because we dont make shit on hardgoods. But on the other hand I do have an issue with Birdo making his decks in China and on the other hand leading the Dont Do It campaign. When other companies (tum yeto, Deluxe) making there shit USA.</p>
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		<title>By: kilwag</title>
		<link>http://www.skateboardworks.com/2006/07/14/birdo-explains-his-side-of-the-dont-do-it-campaign/comment-page-1/#comment-24</link>
		<dc:creator>kilwag</dc:creator>
		<pubDate>Tue, 18 Jul 2006 19:28:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.allthatscool.com/skateboardworks/wordpress/?p=79#comment-24</guid>
		<description>I&#039;m still not sold (or sole-d) on why we should care who gets into the skateboard SHOE business.  It seems more important to worry about Chinese skateboard manufacturers eventually driving most of the production overseas, leading to more skateboards being carried in sports stores, leading to the death of the independent skate shop.</description>
		<content:encoded><![CDATA[<p>I&#8217;m still not sold (or sole-d) on why we should care who gets into the skateboard SHOE business.  It seems more important to worry about Chinese skateboard manufacturers eventually driving most of the production overseas, leading to more skateboards being carried in sports stores, leading to the death of the independent skate shop.</p>
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		<title>By: Chris</title>
		<link>http://www.skateboardworks.com/2006/07/14/birdo-explains-his-side-of-the-dont-do-it-campaign/comment-page-1/#comment-23</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Sat, 15 Jul 2006 01:28:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.allthatscool.com/skateboardworks/wordpress/?p=79#comment-23</guid>
		<description>Is that good or bad?</description>
		<content:encoded><![CDATA[<p>Is that good or bad?</p>
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		<title>By: nowax</title>
		<link>http://www.skateboardworks.com/2006/07/14/birdo-explains-his-side-of-the-dont-do-it-campaign/comment-page-1/#comment-22</link>
		<dc:creator>nowax</dc:creator>
		<pubDate>Sat, 15 Jul 2006 00:37:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.allthatscool.com/skateboardworks/wordpress/?p=79#comment-22</guid>
		<description>sux post comin up</description>
		<content:encoded><![CDATA[<p>sux post comin up</p>
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