San Diego Union-Tribune claims action sports doom

Staff writer Jennifer Davies of the San Diego Union Tribune did a interesting piece on the looming economic times for the Action Sports Industry.

Already struggling with a glut of inventory, the $14.4 billion industry is forecasting sales to fall as much as 25 percent this year. Some surfboard makers say their business is down 30 percent to 40 percent as consumers put off larger purchases.

If you work in the action sports industry, look out, it’s time to be lean. ASR should have been the first marketing expense to be cut.

[via transworld biz]

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